I created the featured emails below as part of the JCU marketing automation strategy, using Eloqua software to create automated email campaigns to follow leads generated by specific social media campaigns. Eloqua is a powerful program that has the ability to create and implement marketing campaigns, and segment and target specific audiences with personalised email…
As Communications Officer at the Clinical Excellence Commission, I assisted the Communications Manager to develop a communications package promoting move to the new incident management system, called ims+. The communications packages, tailored to each of the individual 17 Local Health Districts (LHD) and other health facilities, were designed to support the launch of ims+ and…
In January 2015 I was talking to a friend at work about how I had always wanted to do the Color Run in Sydney, and we decided to ask around and see if anyone was interested in putting together a team. Turned out seven of us were keen to get up early on a Sunday morning…
I had been designing and managing the production of the SLHD HealthMatters newsletter for about six months before I started my secondment there, but with my new role as Manager Corporate Communications, I now contributed articles to it as well. The magazine is usually 16 pages long (with a bumper issue at Christmas) and is published every second month.…
The Chronic Disease management Program had a problem – no one knew they existed or what they did. In particular patients were not aware of the free physical rehabilitation programs that were available through the CDMP, meaning that patients which chronic diseases, who could have benefited from the program and reduce their hospital readmissions, were…
Here are a few stories I wrote for the SLHD online Media Centre. The communication team aimed to upload three new stories about the district to the website each week, to engage staff and the general community and promote its various events and programs. Day in a life of a midwife This story came about…
I worked on several design projects at SLHD, and as a way of promoting them to our staff and the general community, I wrote articles about the projects for publication on the various media channels available. The projects include: The rebranding of the Centre for Education and Workplace Development. The CEWD held a Roadshow to demonstrate to staff in…
Sydney Local Health District offers free flu vaccinations to all staff members every year. In 2013, influenza caused 119 admissions to intensive care units and 35 deaths in NSW. In 2014 SLHD launched a campaign to boost influenza vaccination rates among staff members. The aim was to increase the uptake of the vaccine by at…
A major part of my role at SLHD was promoting the great programs, activities and events held throughout the district by writing stories for publication on the organisation’s website, Facebook page and the bi-monthly internal newsletter. The Communications team aimed to produce three stories a week for online publication, as well as writing stories for…
I found these book reviews that I wrote for Education Review newspaper back in 2004, and although I’ve been trying to keep these posts in roughly chronological order my writing page is looking a little thin. These were done separate from my fulltime work as a favour for a friend of mine who was working…
2Bright Creative 