I created the featured emails below as part of the JCU marketing automation strategy, using Eloqua software to create automated email campaigns to follow leads generated by specific social media campaigns. Eloqua is a powerful program that has the ability to create and implement marketing campaigns, and segment and target specific audiences with personalised email…
As Communications Officer at the Clinical Excellence Commission, I assisted the Communications Manager to develop a communications package promoting move to the new incident management system, called ims+. The communications packages, tailored to each of the individual 17 Local Health Districts (LHD) and other health facilities, were designed to support the launch of ims+ and…
HealthShare NSW partnered with eHealth NSW to raise $35,000 over two years for NSW/ACT Guide Dog Association to fund the training of a guide dog puppy. The campaign included numerous articles in the eHealth NSW and HealthShare NSW newsletters, promotions on LinkedIn and Twitter, and a Guide Dog merchandising booth at the HSeH Expo. It…
Every year the Work Health and Safety Unit develops a Safety Calendar for the various work sites throughout NSW. For this year’s one the brief was a comic book/pop art look, with the monthly safety themes linked to a list of pop songs they provided. I put the layout together with comic images sourced from Shutterstock…
To celebrate NAIDOC week in 2016, the Aboriginal Workforce team held a photography competition open to all HealthShare NSW and eHealth NSW staff. Entrants had to submit a photo of a special place in Australian nature that they felt a connection to, and accompany it with a short paragraph on what the place meant to…
In January 2015 I was talking to a friend at work about how I had always wanted to do the Color Run in Sydney, and we decided to ask around and see if anyone was interested in putting together a team. Turned out seven of us were keen to get up early on a Sunday morning…
The Chronic Disease management Program had a problem – no one knew they existed or what they did. In particular patients were not aware of the free physical rehabilitation programs that were available through the CDMP, meaning that patients which chronic diseases, who could have benefited from the program and reduce their hospital readmissions, were…
I worked on several design projects at SLHD, and as a way of promoting them to our staff and the general community, I wrote articles about the projects for publication on the various media channels available. The projects include: The rebranding of the Centre for Education and Workplace Development. The CEWD held a Roadshow to demonstrate to staff in…
Sydney Local Health District offers free flu vaccinations to all staff members every year. In 2013, influenza caused 119 admissions to intensive care units and 35 deaths in NSW. In 2014 SLHD launched a campaign to boost influenza vaccination rates among staff members. The aim was to increase the uptake of the vaccine by at…
This was one of my favourite projects that I did while at the NSW Department of Health. In 2008 the department implemented a free vision screening program for kids in NSW when they are four years old, before they start school. The program aims to pick up any vision problems that kids might have and correct them…
2Bright Creative 