I created the featured emails below as part of the JCU marketing automation strategy, using Eloqua software to create automated email campaigns to follow leads generated by specific social media campaigns. Eloqua is a powerful program that has the ability to create and implement marketing campaigns, and segment and target specific audiences with personalised email…
The brief for the 2018 JCU Student Recruitment campaign was that it had to focus on digital channels first, but be adaptable for print, radio and TV, and cost effective due to a budget cutback from the previous year. The Director wanted a campaign that was simple, direct and focused on student employment aspirations, with…
As Communications Officer at the Clinical Excellence Commission, I assisted the Communications Manager to develop a communications package promoting move to the new incident management system, called ims+. The communications packages, tailored to each of the individual 17 Local Health Districts (LHD) and other health facilities, were designed to support the launch of ims+ and…
HealthShare NSW partnered with eHealth NSW to raise $35,000 over two years for NSW/ACT Guide Dog Association to fund the training of a guide dog puppy. The campaign included numerous articles in the eHealth NSW and HealthShare NSW newsletters, promotions on LinkedIn and Twitter, and a Guide Dog merchandising booth at the HSeH Expo. It…
All Government documents and web content must adhere to accessibility guidelines, to make it easier for those with disabilities to access the information they need. These guidelines were particularly important for EnableNSW, which provides equipment and aids for people with a disability. I developed the branding strategy using the umbrella brand of HealthShare NSW (blue…
To celebrate NAIDOC week in 2016, the Aboriginal Workforce team held a photography competition open to all HealthShare NSW and eHealth NSW staff. Entrants had to submit a photo of a special place in Australian nature that they felt a connection to, and accompany it with a short paragraph on what the place meant to…
In January 2015 I was talking to a friend at work about how I had always wanted to do the Color Run in Sydney, and we decided to ask around and see if anyone was interested in putting together a team. Turned out seven of us were keen to get up early on a Sunday morning…
The major responsibility of my role as the Design and Publishing Coordinator and HealthShare NSW – and the main reason that the position was created in the first place – was to develop a strong branding identity for the organisation and to create a unified look that could be used consistently by all the project…
The Chronic Disease management Program had a problem – no one knew they existed or what they did. In particular patients were not aware of the free physical rehabilitation programs that were available through the CDMP, meaning that patients which chronic diseases, who could have benefited from the program and reduce their hospital readmissions, were…
Sydney Local Health District offers free flu vaccinations to all staff members every year. In 2013, influenza caused 119 admissions to intensive care units and 35 deaths in NSW. In 2014 SLHD launched a campaign to boost influenza vaccination rates among staff members. The aim was to increase the uptake of the vaccine by at…
2Bright Creative 