JCU lead generation campaigns

I created the featured emails below as part of the JCU marketing automation strategy, using Eloqua software to create automated email campaigns to follow leads generated by specific social media campaigns. Eloqua is a powerful program that has the ability to create and implement marketing campaigns, and segment and target specific audiences with personalised email communications. It also provides website analytics and social media monitoring.

The lead generation campaigns I have worked on included:

  1. Social Work course promotion campaign – 3 emails (introduction, mature age, follow up) plus a landing page to capture email addresses or register interest;
  2. Postgraduate Health course promotion campaign – 2 emails created;
  3. GP training program campaign – 4 emails created (one featured below);
  4. School student nurture campaign – a lead generation campaign that focuses on school students from year 7 to year 12, with the aim of encouraging enrolment in tertiary study. I contributed the Year 12 email (featured below) and landing page.