CIAP – or Clinical Information Access Portal – is a website that provides access to clinical information and resources help medical staff provide the best possible care at the bedside. It is available free to all NSW Health staff, although its mainly clinical information so is generally of interest to medical staff only. It was initiated in 1996, when a need for easily accessible, decision support information to meet the needs of clinicians was identified. It is administrated and managed by HealthShare NSW.
This is where I come into the picture. As the graphic designer at HealthShare NSW, CIAP asked me to help them with a revamp of their branding in 2012. They wanted their logo modernised but not drastically changed in any way, as they had already established a strong, recognisable brand with their existing audience and wanted to maintain that.
So, this is the original logo: And my updated version (within the confines of the brief):
Basically I replaced the serif fonts with a sleeker sans serif one (century gothic from memory), took the italic off the ‘i’ and made the whole logo a brighter blue. I also added some effects to the ‘ball’ to make it seem more like a glass marble with a drop shadow to give it depth.
I also designed a branding style for all their promotional material that was more dramatic, uniform and easily identifiable from a distance. The CIAP team often do demonstrations and presentations at hospitals, and advertising posters have a lot of competition on hospital bulletin boards. I chose a palette of blues and oranges to establish this branding. Below is the previous poster style and the updated versions:
As part of this branding restyle, I also updated the look of the website. This was done in 2012 so it doesn’t look that good now, but the previous one was very text heavy with a lot of dense information and a LOT of pages. I tried to make the site more visual and easier to navigate without changing the existing layout or style of the website. The client also wanted to keep a very clean and simple look to the website with minimal colours and a generous use of white space.. Below are three of the final webpage designs:
The CIAP website has recently undergone a complete overhaul that has improved its look and navigation dramatically, but the branding style for the promotional material has remained the same, with the addition of a regular newsletter. I created the template for this and provided the design training to the CIAP team so they could do their own updates as they needed.