The Australian Resource Centre for Healthcare Innovations, or ARCHI for short, is a national information sharing and networking service for health professionals. health More than just a source of information, ARCHI actively supports the learning process for health professionals by promoting discussion, sharing tools and resources as well as connecting people.
In 2010 they decided that they needed a complete overhaul of their branding, starting with a new logo. After getting a new logo for them designed and approved, I used the colours and elements of the logo to create the branding. The old colours of Archi was burgundy and aqua, I didn’t want to move away from the colours too much so changed them to a burnt orange and a more vibrant green. The logo also incorporates a symbol that highlights the networking nature and inclusivity of Archi and was designed to be more friendly and recognisable.
From the logo I developed the new branding for Archi publications and designed the skin for the website.