JCU Student Recruitment Campaign

The brief for the 2018 JCU Student Recruitment campaign was that it had to focus on digital channels first, but be adaptable for print, radio and TV, and cost effective due to a budget cutback from the previous year. The Director wanted a campaign that was simple, direct and focused on student employment aspirations, with…

Designing change in education

In late 2017 I had a temporary assignment at the NSW Department of Education, providing graphic design, web content management and communications assistance for the HR Payroll Program. The Program aimed to transition the department’s payroll from a variety of outdated legacy systems to a single integrated SAP-based payroll. This change affected 2200 state schools…

Communicating ims+

As Communications Officer at the Clinical Excellence Commission, I assisted the Communications Manager to develop a communications package promoting move to the new incident management system, called ims+. The communications packages, tailored to each of the individual 17 Local Health Districts (LHD) and other health facilities, were designed to support the launch of ims+ and…

$26000 fundraising dog bone Thermometer

Guide Dog Puppy fundraising project

HealthShare NSW partnered with eHealth NSW to raise $35,000 over two years for NSW/ACT Guide Dog Association to fund the training of a guide dog puppy. The campaign included numerous articles in the eHealth NSW and HealthShare NSW newsletters, promotions on LinkedIn and Twitter, and a Guide Dog merchandising booth at the HSeH Expo. It…

Illustrating a strategic roadmap

HealthShare NSW Strategy 2017-2020 Design the new strategic direction for HealthShare NSW as a graphic that could be easily understood and replicated on posters and banners in HSNSW facilities. HealthShare NSW Intranet/Internet roadmap A graphic illustrating the proposed HealthShare NSW intranet and corporate websites redevelopment plan.

Designing the patient journey

PROJECT BRIEF  To present delegates at the HealthShare NSW & eHealth NSW Expo 2017 with an overview of what eHealth Clinical Programs and Infrastructure Office do, and how they affect the patient journey. The design was to use a ‘Sim City’ style following the patient ‘Mark’ from his initial hospitalisation in a rural hospital, to specialist…

Connecting with HSeH Expo 2017

I developed the creative for the HealthShare & eHealth NSW Expo 2017, with the theme ‘the power of connection’. In addition to developing the event branding I created artwork and collateral for several trade booths in the exhibition space, which required negotiations with several different clients to achieve. The artwork mainly consisted of illustrations for…

Enabling an accessible redesign

All Government documents and web content must adhere to accessibility guidelines, to make it easier for those with disabilities to access the information they need. These guidelines were particularly important for EnableNSW, which provides equipment and aids for people with a disability. I developed the branding strategy using the umbrella brand of HealthShare NSW (blue…

Information Services booth, Expo 2016

Showcasing eHealth at Expo 2016

Here are two of the most complex booths I designed for eHealth NSW programs at the HSeH Expo 2016. EMR Connect’s booth wanted to show how the services they provide affect the patient journey every step of the way, and Information Services wanted a roadmap to demonstrate the rollout of their services across the state…